Search Marketers’ Toolkit – 60 links you need to know
I’ve often used this blog as a knowledge repository for myself, as well as many of my colleagues. Providing lists of great sites, or tools I think are useful as a search or digital marketer. Below I’ve compiled 60 links which I think are relevant and useful to search marketers at any stage in their career – whether their just starting out or they’ve been doing this for years. I tried to make it a mix of both SEO and SEM/PPC sites, tools and analysts, but I think in the end it may have swayed more to the SEO side. Mostly as I think SEM is one of those things that people have all their own tools to do the analysis. I’d love to make this a working list, so please feel free to add additional tools, links, blogs, analysts or useful sites you think others may or may not know about. This is by no means all the sites out there, but I think it’s pretty representative.
Development / Browser Tools:
These are several of the tools I’ve used over the years to make sure my site is valid and indexable, as well as measuring optimization over time.
- HTML Validator
- CSS Validator
- Link Checker
- Robots.txt Generator
- SEOBook Firefox SEO Plug-in
- SEOBook Rank Checker
- SEOQuake
- MozRank Checker
- Header Checker
- Site Link Checker
- SEO Tools
- Dave Naylor’s Search Tools
- Yahoo Link Checker
Keyword Research Tools:
Below is a list of keyword research tools I have used in the past or have heard anecdotally from others that these are viable tools. In the end, it the tools you have the most confidence in that will give you the best results.
- Google Keyword Tool
- Google Insights for Search
- Google Trends
- WordTracker
- Keyword Discovery
- KeywordSpy
- Keyword Competitor
- Wordstream
- Visual Thesaurus
Industry News:
Below are some industry news sites that if you don’t already have in your RSS reader, you should.
- SearchEngineLand
- SearchEngineWatch
- SearchEngineJournal
- Search Engine Roundtable
- Marketing Pilgrim
- Google’s Blog
- Yahoo Search Blog
- Bing Search Blog
- Sphinn
Industry Analysts:
Below is a list of some of the industry analysts I have found most interesting and/or accurate over the years.
- Matt Cutts
- SEOMoz Google Search Engine Ranking Factors
- Webmasterworld
- TopRank Blog
- Dave Naylor’s Blog
- SEER Interactive Blog
- Econsultancy
- SEO Smarty
- Evolution of the Google Algorithm, 2009
Search Management Vendors:
Below is a list of search vendors that provide SEO, SEM/PPC management, or both.
Analytics Vendors:
Below are some analytics vendors I’ve either used in the past or had some experience with.
Reporting & Visualization Vendors:
And last, but certainly not least, are several vendors which can help you better visualize datasets, outside of your existing analytics package.
Image courtesy of L. Marie
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This is any Internet Marketer’s one stop resource, all in one place! Definitely worth to Bookmark..thanks.
Nice list of tools and resources…Thanks!
Nice list Jeff.. Very comprehensive and seems to list all of the best and a few I was not aware of. Thanks!
This is a nicely laid out list of resources. Takes the guessing game out of the game for many people.
I was very interested in reading your articles on SEO. Would you be willing to write an article on a new keyword research tool called Keyword Competitor.
It is the world’s first keyword tool to provide data from real-time resources. Other keyword tools like keyword spy and spyfu use old information that is no longer relevent from databases. I believe your readers would benefit from your knowledge on the site, I would like to hear your insights on keyword competitor in comparison to other tools.
Hi
Nice list of these useful tools.
Outstanding resource post Jeff. Not only for the tools, but the blog sources you included. I did not have all of these in my rss, but I do know.
With all the noise and “blogging experts” out in cyber-space, it’s good to add as many credible sources as possible.
I also gave this post a Tweet.”-)