Comments on: Broad Match vs. Exact Match: What’s a good starting point for paid search? http://www.jeffwoelker.com/2009/08/10/broad-match-versus-exact-match-whats-a-good-starting-point-for-paid-search/ Jeff Woelker's Home for Search Marketing, Social Media, Chicago, and Life on the North Side Sun, 27 Jun 2010 04:36:23 -0700 http://wordpress.org/?v=2.8.6 hourly 1 By: Shareef Defrawi http://www.jeffwoelker.com/2009/08/10/broad-match-versus-exact-match-whats-a-good-starting-point-for-paid-search/comment-page-1/#comment-11329 Shareef Defrawi Wed, 25 Nov 2009 04:59:07 +0000 http://www.jeffwoelker.com/?p=900#comment-11329 I usually start with exact, and then incorporate phrase and broad later. This seems to keep my qc up. I usually start with exact, and then incorporate phrase and broad later. This seems to keep my qc up.

]]> By: Alan Mitchell http://www.jeffwoelker.com/2009/08/10/broad-match-versus-exact-match-whats-a-good-starting-point-for-paid-search/comment-page-1/#comment-11274 Alan Mitchell Wed, 12 Aug 2009 00:29:23 +0000 http://www.jeffwoelker.com/?p=900#comment-11274 Nice post, like your analogy of sledgehammer and scalpel. I would agree that broad match may be more suitable for beginners and exact and phrase match should be used ones you become familiar with the system. I tend to use all three match types together, and run search query reports to identify any irrelevant keywords that could be added as negatives. I guess the key is to make sure every keyword you bid on is relevant to your business. Nice post, like your analogy of sledgehammer and scalpel.

I would agree that broad match may be more suitable for beginners and exact and phrase match should be used ones you become familiar with the system.

I tend to use all three match types together, and run search query reports to identify any irrelevant keywords that could be added as negatives. I guess the key is to make sure every keyword you bid on is relevant to your business.

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