Comments on: Social Media Emergency Plan – 5 tips for when it all goes to hell http://www.jeffwoelker.com/2009/04/21/social-media-emergency-plan-5-tips-for-when-it-all-goes-to-hell/ Jeff Woelker's Home for Search Marketing, Social Media, Chicago, and Life on the North Side Fri, 12 Mar 2010 22:57:37 -0700 http://wordpress.org/?v=2.8.6 hourly 1 By: Amber Naslund http://www.jeffwoelker.com/2009/04/21/social-media-emergency-plan-5-tips-for-when-it-all-goes-to-hell/comment-page-1/#comment-11055 Amber Naslund Tue, 21 Apr 2009 19:17:26 +0000 http://www.jeffwoelker.com/?p=619#comment-11055 Jeff, you really hit it out of the park on this one. Great advice, solid strategy, and common sense. And thanks for talking about the debrief afterward; it can be so easy to want to bury these things and forget them when they happen, but it's so very critical to learn from the entire process to improve your business. There's rarely a disaster completely devoid of lessons. :) Bookmarked. Thanks. :) Cheers, Amber Naslund Director of Community, Radian6 Jeff,

you really hit it out of the park on this one. Great advice, solid strategy, and common sense.

And thanks for talking about the debrief afterward; it can be so easy to want to bury these things and forget them when they happen, but it’s so very critical to learn from the entire process to improve your business. There’s rarely a disaster completely devoid of lessons. :)

Bookmarked. Thanks. :)

Cheers,
Amber Naslund
Director of Community, Radian6

]]> By: Jeff Woelker http://www.jeffwoelker.com/2009/04/21/social-media-emergency-plan-5-tips-for-when-it-all-goes-to-hell/comment-page-1/#comment-11053 Jeff Woelker Tue, 21 Apr 2009 18:46:59 +0000 http://www.jeffwoelker.com/?p=619#comment-11053 Karen - Unfortunately, you're right. The important thing is to just be prepared when things go wrong. Mark - Thanks! Mayank - Unfortunately, I was very cognizant of not going into too much detail in terms of the legal aspects, as I'm not a corporate attorney. I'd recommend speaking with your corporate counsel and work through a couple of possible scenarios prior to launching any campaign - social media or otherwise to ensure everyone knows who to call at 2pm on a Tuesday, as well as midnight on a Saturday. Karen – Unfortunately, you’re right. The important thing is to just be prepared when things go wrong.

Mark – Thanks!

Mayank – Unfortunately, I was very cognizant of not going into too much detail in terms of the legal aspects, as I’m not a corporate attorney. I’d recommend speaking with your corporate counsel and work through a couple of possible scenarios prior to launching any campaign – social media or otherwise to ensure everyone knows who to call at 2pm on a Tuesday, as well as midnight on a Saturday.

]]> By: Mayank Dhingra http://www.jeffwoelker.com/2009/04/21/social-media-emergency-plan-5-tips-for-when-it-all-goes-to-hell/comment-page-1/#comment-11052 Mayank Dhingra Tue, 21 Apr 2009 18:25:53 +0000 http://www.jeffwoelker.com/?p=619#comment-11052 This would be the first detailed post that I've come across on handling social media disasters. Could you share more on the legal bit of it ? Also, I think it's important to decide during the planning stage that who all will respond/communicate with the users once something like this happens. Also, it might be a good idea to collect some detailed information about popular social sites beforehand. This would be the first detailed post that I’ve come across on handling social media disasters.

Could you share more on the legal bit of it ?

Also, I think it’s important to decide during the planning stage that who all will respond/communicate with the users once something like this happens. Also, it might be a good idea to collect some detailed information about popular social sites beforehand.

]]> By: Mark L. Olson http://www.jeffwoelker.com/2009/04/21/social-media-emergency-plan-5-tips-for-when-it-all-goes-to-hell/comment-page-1/#comment-11051 Mark L. Olson Tue, 21 Apr 2009 17:59:33 +0000 http://www.jeffwoelker.com/?p=619#comment-11051 Nice piece Jeff. It's easy to lose perspective on the true magnitude of a crisis when it's swirling all around you and your organization. Managing an appropriate response is just as complicated in social media as it is when vans are parked outside your client's doors and agents are seizing computers and files. Nice piece Jeff. It’s easy to lose perspective on the true magnitude of a crisis when it’s swirling all around you and your organization. Managing an appropriate response is just as complicated in social media as it is when vans are parked outside your client’s doors and agents are seizing computers and files.

]]> By: Karen Chaffee http://www.jeffwoelker.com/2009/04/21/social-media-emergency-plan-5-tips-for-when-it-all-goes-to-hell/comment-page-1/#comment-11049 Karen Chaffee Tue, 21 Apr 2009 17:21:41 +0000 http://www.jeffwoelker.com/?p=619#comment-11049 Thank you for the tips. These situations are becoming more common. Thank you for the tips. These situations are becoming more common.

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