Jeff Woelker : Chicago SEO, SEM, and Social Media Consultant

This is a really interesting video from Peter Linsley, a Product Manager at Google Image Search. He explains some of the fundamental differences between regular Google searchers and Google Image searchers:

Google Image searchers look all over the page and are not necessarily looking for the #1 result. If they find an image in the lower right or left corner that interests them, they will click through. They also go very deep into the result set, looking for images.

He also goes into some detail as to how Google Image search actually works, in defining images as line art or photography, their sizes, and even eliminating duplicates. He finishes on some image search best practices:

• Focus on the user – provide context to your images with on-page text
• High quality images with EXIF data

Enjoy!