Jeff Woelker : Chicago SEO, SEM, and Social Media Consultant

I’m not even going to try to describe this. Just watch the video. Beautiful interactions and interface. The possibilities for something like in terms of user interfaces, data manipulation, gaming, advertising, design, etc. are endless:

Earlier today, I had the privilege to speak at the Yarn Market News conference in a session entitled “Optimize your website for big results”. Thanks to everyone who attended. I thought it was really interesting to learn about your businesses and I hope I was able to provide some insights into your online and search marketing. In case you were interested in viewing the presentation again, I’ve provided it below.

If you have any questions, please feel free to contact me anytime.

This is a really interesting video from Peter Linsley, a Product Manager at Google Image Search. He explains some of the fundamental differences between regular Google searchers and Google Image searchers:

Google Image searchers look all over the page and are not necessarily looking for the #1 result. If they find an image in the lower right or left corner that interests them, they will click through. They also go very deep into the result set, looking for images.

He also goes into some detail as to how Google Image search actually works, in defining images as line art or photography, their sizes, and even eliminating duplicates. He finishes on some image search best practices:

• Focus on the user – provide context to your images with on-page text
• High quality images with EXIF data

Enjoy!

I’m glad Google is coming out and speaking directly to this. It all just seemed a little too nebulous as to what the definition of a “brand” is when it comes to one’s and zero’s:

And I’m sure a lot of brand managers out there breathed a sigh of relief knowing that they won’t have Google deciding if they have a brand or not

The first and most integral part of any SEO campaign is keyword research. I’ve outlined some of the tools that I’ve used and continue to use previously (AdGooroo, Google Keywords, Facebook Lexicon, Google Suggest, etc. ) so I won’t go into detail here, but once you’ve selected a preliminary keyword list, the next step is to evaluate how you and your competitors stack up against that list. Here’s where the traditional SWOT analysis comes in. In case you’re unfamiliar with SWOT, it stands for Strengths, Weaknesses, Opportunities, and Threats. It’s a great way to evaluate the value you bring to market, as well as your competitors. It also provides insights into possible issues with your campaign or future issues you may encounter. So let’s get into it.

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