Jeff Woelker : Chicago SEO, SEM, and Social Media Consultant

I just found out today that a project I worked on about a year and a half ago was selected as an example of “B2B excellence” for the way it was developed. You can see the full post here or see the live site here. Go Me!

So I’m not sure how I missed this until now, but in November, Google launched a new keyword tool called Google Search-based keyword tool. Now you’re probably familiar with Google’s keyword suggestion tool, which looks at content in your website and suggests keywords based on the content it sees.

The Google Search-based keyword tool is a bit different in that it also provides a suggested URL to go with those keywords. It also ties directly into your Adwords account and suggests keywords you’re not already covering, which is a definite plus. The one new feature I really like is that you can browse keywords by category, which allows users to just dive into a category and come up with keywords to get an idea of what’s out there instead of banging your head against the wall trying to come up with keywords. Although it’s fairly high level, it’s still a good starting point.

The one issue I have is, why aren’t these tools combined? I had to really stop and think about what made these two different and I still don’t think I’m 100% confident I could tell the difference between them if someone asked. They even have a section on their website that says “How does the Search-based Keyword Tool differ from the Keyword Tool in AdWords?” So why not just combine all these into one great tool that everyone can use? You got me. Give them both a shot though and see if one or the other yields better results. Let me know if you know the difference, in the comments below.