Real Time Firefighting – Justification for Social Media Monitoring
During the workday today I noticed a post by GadgetVirtuoso speaking to GM’s hybrid initiatives:
Normally, this would be nothing to report. Within a few minutes though, GM was on top of this response:
A sincere and earnest inquiry into his original post. Not lashing out against what he had said. Not trying to correct him with some marketing speak. Just trying to get to the heart of the matter and better understand why he had posted that and how they could help. Normally, I’m all for bashing the industry which has caused so much pain in my home state of Michigan, however, this time, I’d like to applaud GM and their pro-active online actions.
And for anyone who is questioning the validity of social media marketing and interaction, here’s a great example of how it can help prevent small fires from burning out of control online. It just takes someone listening and a few seconds to respond. Here’s some tools to help you with that:
- 8 Essential Free Social Media Monitoring Tools
- 5 Online Reputation/PR Management Tools
- Twitter alerts or Twitter Search
- Radian6 (Not Free, but very good)
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Hey Jeff,
Yeah! I love real life examples of when this stuff really opens a door. It isn’t the end-all solution by any means, but it’s certainly gratifying when you see a connection being made that otherwise might have been missed.
Personally, I just don’t think this kind of listening is going to be optional anymore. Brands and companies *are* being discussed on the web – even the small ones – and it’s the savvy companies that know they need to be present for the conversation or risk not having a voice in it.
Thanks for sharing such a concrete example, and for the Radian6 recommendation as well.
Best,
Amber Naslund
Director of Community | Radian6
@AmberCadabra