Jeff Woelker : Chicago SEO, SEM, and Social Media Consultant

I’ve been reading Forrester’s Groundswell book for the last week or so and one thing they mention which really intrigued me, aside from POST, was social technographics:

Forrester categorizes Social Computing behaviors into a ladder with six levels of participation; we use the term Social Technographics® to describe a population according to its participation in these levels.

They have a tool on their website to check specific social technographics. Here’s a screenshot of my specific demographic:

It gives you a good idea of how active your specific demographic is within the online sphere. I’d like to see where I fall even within the “creators” category. I assume it’s somewhere between “content fanatic” and “hyper producer”.

And just a personal aside, if you have not already read Groundswell, definitely give it a read. I’ll put a full review of it up here once I’m done, even though I’m a little late to the game.