Comments on: I’m a digital strategist… http://www.jeffwoelker.com/2008/09/22/im-a-digital-strategist/ Jeff Woelker's Home for Search Marketing, Social Media, Chicago, and Life on the North Side Wed, 10 Mar 2010 21:09:55 -0700 http://wordpress.org/?v=2.8.6 hourly 1 By: Jeff Woelker http://www.jeffwoelker.com/2008/09/22/im-a-digital-strategist/comment-page-1/#comment-10921 Jeff Woelker Thu, 26 Feb 2009 00:40:52 +0000 http://www.jeffwoelker.com/?p=454#comment-10921 Hey Brad, Thanks for the feedback. I agree. Digital Strategist really has a wide variety of meanings and that's why I tried to put my perspective on it. But I can see that any number of online tactics and areas could fall under the purview of such a broad title. On the flip side, I try and avoid anything more generic because it doesn't explain everything that I do (Online Media Strategist, Web Strategist, Search Strategist, etc.) Let me know when you put together your graphic. I'd like to compare. Thanks again, Jeff Hey Brad,
Thanks for the feedback. I agree. Digital Strategist really has a wide variety of meanings and that’s why I tried to put my perspective on it. But I can see that any number of online tactics and areas could fall under the purview of such a broad title. On the flip side, I try and avoid anything more generic because it doesn’t explain everything that I do (Online Media Strategist, Web Strategist, Search Strategist, etc.) Let me know when you put together your graphic. I’d like to compare. Thanks again,
Jeff

]]> By: Brad Fredricks http://www.jeffwoelker.com/2008/09/22/im-a-digital-strategist/comment-page-1/#comment-10919 Brad Fredricks Wed, 25 Feb 2009 22:30:59 +0000 http://www.jeffwoelker.com/?p=454#comment-10919 Interesting breakdown. I have worked as a Digital Strategist/ Marketing/ Developer for some time. I can tell you, each project and company is different. If you focus on ecommerce, you will find a ton of time on the onset, working with analytics. If your in media, you can focus on new products and online pr. Gaming, jeez, that's crazy. Portals, platforms and partners proliferate. One thing I would say, your time spent should directly reflect and justify your return for effort. If not, your wasting money. Currently I work with a major Ecommerce Company on an entirely new model/ platform. I spend much time with analytics, product development, and loyalty and retention channels. In this market, I would definitely put a curb to new platforms that are fun but yield little results. Before you explore new waters, make sure you thoroughly understand what you have, and are making it work to the best of its capability. Then, when your basics and foundation are solid, explore new worlds. I will try and create a similar visual to add my two cents. Interesting breakdown. I have worked as a Digital Strategist/ Marketing/ Developer for some time. I can tell you, each project and company is different.

If you focus on ecommerce, you will find a ton of time on the onset, working with analytics.

If your in media, you can focus on new products and online pr.

Gaming, jeez, that’s crazy. Portals, platforms and partners proliferate.

One thing I would say, your time spent should directly reflect and justify your return for effort. If not, your wasting money.

Currently I work with a major Ecommerce Company on an entirely new model/ platform. I spend much time with analytics, product development, and loyalty and retention channels. In this market, I would definitely put a curb to new platforms that are fun but yield little results.

Before you explore new waters, make sure you thoroughly understand what you have, and are making it work to the best of its capability. Then, when your basics and foundation are solid, explore new worlds.

I will try and create a similar visual to add my two cents.

]]> By: Scott Meis http://www.jeffwoelker.com/2008/09/22/im-a-digital-strategist/comment-page-1/#comment-10709 Scott Meis Mon, 20 Oct 2008 21:20:45 +0000 http://www.jeffwoelker.com/?p=454#comment-10709 Really solid post Jeff, love the breakdown. Titles encompass so much these days and this really helps to shed light on just how many different areas of expertise are required for those active in digital departments. Really solid post Jeff, love the breakdown. Titles encompass so much these days and this really helps to shed light on just how many different areas of expertise are required for those active in digital departments.

]]> By: Prz http://www.jeffwoelker.com/2008/09/22/im-a-digital-strategist/comment-page-1/#comment-10668 Prz Tue, 30 Sep 2008 15:16:15 +0000 http://www.jeffwoelker.com/?p=454#comment-10668 This a good job. But feel to congested pie chart. I wonder if the info would have been in the bar diagram. I think that would have been the most simplest method to present. Never mind the R&D isn’t covered explicitly. I suppose the strategist that could have led the path for job function. I'm trying to think wider on Budget / P&L management Staff Management Mentoring. This a good job. But feel to congested pie chart. I wonder if the info would have been in the bar diagram. I think that would have been the most simplest method to present. Never mind the R&D isn’t covered explicitly. I suppose the strategist that could have led the path for job function.
I’m trying to think wider on
Budget / P&L management
Staff Management
Mentoring.

]]> By: Benn http://www.jeffwoelker.com/2008/09/22/im-a-digital-strategist/comment-page-1/#comment-10649 Benn Tue, 23 Sep 2008 14:07:05 +0000 http://www.jeffwoelker.com/?p=454#comment-10649 Thoughts to a few you are missing from my perspective: Budget / P&L management Staff Management Mentoring Here's some thoughts though, R&D isn't covered explicitly, but would certainly make up components of each of these items. It would be interesting to see how much of ones time is consumed in this space. Education could also either fit into the above group or as a subset for each item as well. Food for thought. Thoughts to a few you are missing from my perspective:

Budget / P&L management
Staff Management
Mentoring

Here’s some thoughts though, R&D isn’t covered explicitly, but would certainly make up components of each of these items. It would be interesting to see how much of ones time is consumed in this space. Education could also either fit into the above group or as a subset for each item as well.

Food for thought.

]]> By: Jason Baer http://www.jeffwoelker.com/2008/09/22/im-a-digital-strategist/comment-page-1/#comment-10647 Jason Baer Tue, 23 Sep 2008 04:39:00 +0000 http://www.jeffwoelker.com/?p=454#comment-10647 Awesome. Totally captures the multi-faceted nature of the digital strategist. As long as the firm/agency in question has other folks executing in addition to the strategist I'm fully in support of this role. If the strategist is supposed to actually strategize AND execute, you're getting into the "guru" scenario, and totally reject that model for most agencies. Too siloed. Too risky. I have a new post about it called "3 Reasons David Lee Roth is a Bad Internet Marketer" http://is.gd/Ste Jason Baer Convince & Convert - Internet marketing consulting for agencies www.convinceandconvert.com Awesome. Totally captures the multi-faceted nature of the digital strategist.

As long as the firm/agency in question has other folks executing in addition to the strategist I’m fully in support of this role. If the strategist is supposed to actually strategize AND execute, you’re getting into the “guru” scenario, and totally reject that model for most agencies. Too siloed. Too risky.

I have a new post about it called “3 Reasons David Lee Roth is a Bad Internet Marketer”

http://is.gd/Ste

Jason Baer
Convince & Convert – Internet marketing consulting for agencies
http://www.convinceandconvert.com

]]> By: Jeff Woelker http://www.jeffwoelker.com/2008/09/22/im-a-digital-strategist/comment-page-1/#comment-10645 Jeff Woelker Tue, 23 Sep 2008 03:22:08 +0000 http://www.jeffwoelker.com/?p=454#comment-10645 Hey Paul, Thanks for the comment! Yeah - I'm implying 100% of however many hours per week I work :) Best, Jeff Hey Paul,
Thanks for the comment! Yeah – I’m implying 100% of however many hours per week I work :)

Best,
Jeff

]]> By: Paul Wille http://www.jeffwoelker.com/2008/09/22/im-a-digital-strategist/comment-page-1/#comment-10644 Paul Wille Tue, 23 Sep 2008 03:19:37 +0000 http://www.jeffwoelker.com/?p=454#comment-10644 Hi Jeff - this looks pretty spot on for me too. I probably trade analytics and search marketing percentages depending on the client, but otherwise very close. With how many hats we all wear, it seems the percentage should total over 100% at times. Cheers. Hi Jeff – this looks pretty spot on for me too. I probably trade analytics and search marketing percentages depending on the client, but otherwise very close.

With how many hats we all wear, it seems the percentage should total over 100% at times.

Cheers.

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