I think your tips are great and Yelp is a great example of a Web 2.0 site covering the US. Web 2.0 directories are on the up in the UK too. I’m Claire from the http://www.brownbook.netBrownbook directory, a wiki business directory anyone can edit, where people can leave reviews about the businesses they have experiences with.

It’s interesting how directories like Yelp and Brownbook can work for businesses in ways that Web 1.0 marketing can’t. The social aspect of reviewing, sharing reviews and particpating in online communities is really key here as it’s kind of power to the people – the consumer – but if a business is solid, it’s reciprocal, as the owners benefit from good reviews.

You make some good points. I’ll check in on here again.