Jeff Woelker : Chicago SEO, SEM, and Online Marketing Consultant

There must have been something in the water the last few days because it’s been stats, stats, stats lately.

AdGooroo SEM and SEO Tracking
At work recently, we’ve started using AdGooroo, which is a fantastic SEO & SEM monitoring application. It can keep track of your paid and natural campaigns, as well as your competitors. The great thing is that you don’t even have to define your competitors. It will simply aggregate everything it finds, and those logically become your competitors.

Facebook Application Tracking
I was reading today on TechCrunch that a new startup called Sometrics (Some Metrics?) is shooting to start tracking applications in Facebook. From their site:

We’re a developer-founded, developer-friendly company that gives you the analytic tools you need to understand your audience.

All of your demographics are compiled every single day. You can even see statistics for specific hours of a specific day. Who was using your app or social network at 3 AM last Tuesday? We’ll tell you.

We track:

• Page views and unique visits
• Installs and uninstalls
• Age
• Gender
• Number of friends
• Locations (down to the specific state if in US)

Features:

• Pie chart for age breakdown
• Maps show saturation of different locations
• Calendar tool that allows you to see statistics from a single day as well as aggregate statistics from multiple days
• Export data to Excel (.csv)

Sounds pretty interesting and, depending on the cost, worthwhile, but what do you do then with those numbers? 13,000 page views - is that good? 200,000 downloads? Ok, so what? It’ll be up to the interpretation of that data that will ultimately lend value and prove ROI. Regardless, it’s exciting to see these kinds of metrics being available for marketers.

YouTube Video Statistics with YouTube Insight
I can’t believe I didn’t see this earlier, but YouTube has released YouTube Insight, which provides demographic data to marketers, users, or anyone interested as to who’s watching your videos. It provides insight into views, demographics, and popularity. Again, it’s great to know these numbers, but unless you know your competitor, can show some actionable result (users bought something, traffic increased, etc.) it’s not going to do marketers a lot of good to know that 20,000 from Turkey watched this video.

What other online metrics or statistical platforms are out there? I’m always looking for “the next best thing”.