Comments on: Ask.com Commercial with KT Tunstall ~ Where is it? http://www.jeffwoelker.com/2007/10/22/askcom-commercial-with-kt-tunstall-where-is-it/ Jeff Woelker's Home for Search Marketing, Social Media, Chicago, and Life on the North Side Fri, 12 Mar 2010 22:57:37 -0700 http://wordpress.org/?v=2.8.6 hourly 1 By: Mark Alan Effinger http://www.jeffwoelker.com/2007/10/22/askcom-commercial-with-kt-tunstall-where-is-it/comment-page-1/#comment-1765 Mark Alan Effinger Tue, 23 Oct 2007 06:26:27 +0000 http://www.jeffwoelker.com/2007/10/22/askcom-commercial-with-kt-tunstall-where-is-it/#comment-1765 Perfect post, Jeff. That's the trouble with creative marketing getting a bit TOO creative, and leaving the bride at the alter. The creatives are all high-fiving and the viewer is on a wild goose chase (watch, Jeff. Someone from Bogusky or whoever did Ask's ad will email to let you know the wild goose chase IS the social media experience...;-) And I wholeheartedly agree that ASK.com has nailed the user experience in regards to Universal Search (aka 3D Search, Blended Search, Unified Search, add-your-buzzword-here search). If they would lose just SOME of the AJAX so you could take clean screen shots for client reporting, that would rock. P.S. I'm a creative, so it's fair for me to rib my brothers and sisters in the Ad community. PPS. Excellent image. Sucked me right into your post. best, Mark Alan Effinger www.RichContent.com Perfect post, Jeff.

That’s the trouble with creative marketing getting a bit TOO creative, and leaving the bride at the alter.

The creatives are all high-fiving and the viewer is on a wild goose chase (watch, Jeff. Someone from Bogusky or whoever did Ask’s ad will email to let you know the wild goose chase IS the social media experience…;-)

And I wholeheartedly agree that ASK.com has nailed the user experience in regards to Universal Search (aka 3D Search, Blended Search, Unified Search, add-your-buzzword-here search). If they would lose just SOME of the AJAX so you could take clean screen shots for client reporting, that would rock.

P.S. I’m a creative, so it’s fair for me to rib my brothers and sisters in the Ad community.

PPS. Excellent image. Sucked me right into your post.

best,
Mark Alan Effinger
http://www.RichContent.com

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