Jeff Woelker : Chicago SEO, SEM, and Social Media Consultant

So the other night I was watching TV and saw a commercial from Ask.com. Now I’ve seen previous commercials from Ask and thought, that seems kind of desperate, or I guess that’s kind of funny, but nothing that really impressed me. However, I saw this commercial last night and thought, “that’s awesome!”. It was in reference to an Ask.com commercial starring KT Tunstall. Well, not really starring her, but her name really.

The video shows the Ask.com interface and somebody types in “KT Tunstall”. The next screen shows the result page with the Ask.com 3D interface. First, I like the 3D interface much better than the Google Universal Search as things have context (results with results, pictures with pictures, etc.), instead of just “this seemed to match your query”. The thing that got me was that right within the interface, you can play an mp3 by Miss Tunstall as well as listing her concert dates. Awesome! That kind of interface between search results and content is the next step in the web information hierarchy.

So Jeff, where’s the video?
Well my friends, I would post it, but it appears that either Ask is test marketing it, or they just don’t get the viral and social media marketing game, because for the life of me, I can’t find it anywhere online. There’s even a thread on the KT Tunstall discussion board about it and within the first 2 posts somebody asks:

“oh no I haven’t seen it! … is it on youtube?”

Excuse me while I pick up the dropped ball, Ask.com. Lesson learned to any viral/social marketers out there.

Update: Lisa let me know that you can get the whole mp3 player in results in Yahoo. And if you want to see how ask further dropped the ball with this campaign, check out Lisa’s post regarding the capitalization issue.

SECOND UPDATE:
It’s FINALLY online.