Jeff Woelker : Chicago SEO, SEM, and Online Marketing Consultant

With the implementation of Google Universal Search, many SEOers have been, shall we say, flipping out over lost rankings since press releases, YouTube videos, and images can now outrank your website easily. Never fear though. Even the most unrankable can still show up in the top ten if you know how to optimize not only your keywords, but also your time.

Google has recently been improving the speed at which it crawls sites and updates its index. So say for example, I write a post on my blog, I can expect it to show up in Google’s index within 3-4 hours. We can use this to our advantage by scheduling exactly when we release our “Google Flood”.

For example, if I am a marketer who knows that after a certain date, people will be searching for a specific competitive term, perhaps one that I will mention in a television commercial or print campaign or that my competitors mention. I can release press releases, images, videos, and websites all within 24 hours of “the mention” and Google will pick them up as most relevant content.

Now this will only last until other content creators write more timely or relevant pieces on the topic, but if you publicize the fact that you did this, that in itself might gain additional coverage. Now this “Google flood” will only last a few hours or days, unless of course you have definite relevancy, but the timeliness of your approach might be exactly what you need to get a foothold in an otherwise very competitive keyword marketplace.