Jeff Woelker : Chicago SEO, SEM, and Online Marketing Consultant

I’ve been working with a few clients lately who were asking me:

“We can’t find anywhere to post links to our site that will be relevant. We’ve tried numerous blogs, we’ve tried social network spaces, and we’ve tried message boards, but they aren’t exactly what we are looking for and we don’t feel like the links are 100% relevant.”

So what was my suggestion to get out of this SEO funk? Create your own content network of course. I mean, it’s so easy these days with Wordpress, Pligg, Plone, Movable Type, phpBB, Joomla, or Drupal and these are just the open source options. There are content management platforms for Coldfusion and .Net as well to satisfy all your technology platform desires. Granted, it will take some time for your content to be indexed and to rank well, but if you have the time and the resources, it could definitely be worth it. Eventually you can turn your own content network into an ad network using Google Adsense, Adbrite, or by selling the ad/link space yourself, which could pay back any up front initial investment.

So instead of setting up a new MySpace profile or putting your links into Yahoo Answers, why not just create your own content network to link from?