Jeff Woelker : Chicago SEO, SEM, and Social Media Consultant

AOL has made an offer to acquire Tradedoubler, a Swedish based search marketing organization, for $900 million. From what I read here, it appears that AOL is looking to expand their search advertising into Europe via this organization.

AOL’s bread and butter used to be the size of their customer base. With more and more people canceling their accounts and switching to the ever increasing number of broadband providers, AOL is a sinking ship. And with the ever growing number of customer complaints about AOL and their “excellent” customer service along with their spamware, this will only continue. How they can make a cash offer for $900 million, especially when they are trying to make up a $1 billion in cuts, is beyond me.

Good luck to AOL investors and congrats to TradeDoubler. If I were at TradeDoubler, I’d cash in my stock options and bonuses ASAP and hop on off to somewhere else, before AOL hits rock bottom.