Jeff Woelker : Chicago SEO, SEM, and Online Marketing Consultant

Most websites that have been around for any length of time have some kind of traffic going across them - it just varies as to what amount. MySpace is running at 1.5 Million page views everyday where as my website gets 1 or 2 less than that, but pretty close If the purpose of your website is merely for informational purposes, I applaud your efforts and congratulate you on a job well done. You can probably stop reading at this point.

If your site is to generate word of mouth traffic, sales calls, purchases, conversions, a new lead, etc. you are asked to read on.

So you have this site and you have these visitors, but you don’t have any conversions. Here is a handy dandy check list to make sure that your users are actually seeing everything you want them to see:

1. Make sure your website is compliant in all major browsers (Internet Explorer, Firefox, Safari, Opera, Lynx, etc.). If the content is a big jumbled overlapping mess due to browser rendering problems, this will definitely effect your users experience. Make sure fonts are big enough, colors are bright / contrasting / visible enough, and images are understandable.
2. Make sure your action items are prominent. Your phone number, address, shopping cart, website, etc. should be visible on every page where you want a user to purchase from. Look at your urchin or google analytics logs, web trends data, and other traffic avenues and see if users are arriving at your site but not at the pages you intended. You can use a funneling navigation scheme to ensure that they arrive at Point A, Move to Point B, and Purchase at Point C, perhaps without them even noticing.
3. Use language that the user finds engaging, enticing, fun, articulate - depending on your audience.
4. User color schemes and themes relevant to your audience.

Some of these are fairly obvious, but you should always take a step back and ask, “What is the point of this site and how can I improve my user experience?” which will then lead to higher sales and conversions. If you’re users are happy, you will be happy.