Jeff Woelker : Chicago SEO, SEM, and Social Media Consultant

You may have noticed that Google has just launched a mapping capability directly within their organic results. If they find an address that is formatted in a manner which they can easily understand in their Google local business listings, they will add a map button directly into the results. They have already been doing this with some of their business listings where it is 100% obvious which business you are looking for (see here), but with this new function they have taken it one further. How long before they take their mapping capability and put it directly into the results (for example: the query “pizza near devon and clark in chicago” should give me a map instead of a hap hazard result list looking for those words). Just an idea for the Google guys. Screenshots of new features below: