Jeff Woelker : Chicago SEO, SEM, and Social Media Consultant

Keyword stuffing is a practice that used to work for all Search engines, but Google and others seems to have gotten smarter over the years. According to Wikipedia:

Keyword stuffing is considered to be an unethical search engine optimization (SEO) technique. Keyword stuffing occurs when a web page is loaded with keywords in the meta tags or in content. The repetition of words in meta tags may explain why many search engines no longer use these tags.

Seems pretty straight forward, yet some SEO’s still try to get away with it, heck, it’s easy to fall into that trap. And it used to make sense, but the cream always rises to the top and now links are king of the internets.

Why? Well, links come in all shapes and sizes and the logic is that Company A cannot own every website in the world, so it becomes a huge web popularity contest. But it just doesn’t come down to just getting a ton of links, you have to get the right links. Think of it in terms of a big high school and you are right in the middle. If you are best friends (have a link) with Jimmy, the high school quarterback that’s worth a whole heck of a lot more than being friends with everyone in the chess club, debate team, and band combined I know I’m going to get hit for that last one, but you get my drift.

So always be on the hunt for the right links (from .edu’s, .org’s, large companies, old domains, newspapers, and anywhere else where posting content is highly controlled and regulated). Site’s that allow any Joe Blow to post content, I’m looking at you MySpace and Craigslist, are going to have slim to no “trust” rank in the eyes of Google, Yahoo, etc.