Jeff Woelker : Chicago SEO, SEM, and Social Media Consultant

In case you have been living under a rock, you know what spam is. A question recently came up of how do some companies (see Overstock.com, Buy.com, Angie’s List etc. etc.) get through spam filters and restrictions and others do not. The answer dear Watson is that they pay. Dolla, Dolla bills y’all.

Two solutions are Goodmail Systems (which works for AOL and Yahoo) and the ever popular Sender Score Certified (which works for Hotmail, MSN, Roadrunner “and 34,000 other ISP’s”). So if you are looking for the reason why you are getting messages from these companies and not others, it’s because they have a high speed route right to your inbox. A good analogy is the Illinois Tollway… You’re driving along minding your business, and all of a sudden a huge roadblock ahead. What’s with all this traffic? Well, you can either be a sucker and wait in the toll line with all the other “mail” or you can pay $399 a year and be “certified” by these mail services and zip on through the iPass lane.

Get the drift? So if you have $399 a year to spend, as well as $1000 annually for Sender Score Certified, you too can break on through, break on through, break on through to the other side, hey, hey, hey, hey, HEY!